
23 Feb 2017 [March 2] Are You Too Smart to be Influenced by Drug Company Marketing?
BC Cancer Agency Pharmacy Rounds Presents …
Are You Too Smart to be Influenced by Drug Company Marketing?
When: Thursday, March 2nd, 2017
Time: 12:30 PM – 1:30 PM
Where:
- VC – 4th Floor Boardroom (Presentation Centre)
- AC – Professional Staff Conference Room
- CN – Willow Seminar Room
- CSI – Shuswap
- FVC – Conference Room #2
- VIC – Clinical Informatics
Objectives:
- Understand the social science literature that states we are all susceptible to bias
- Understand that bias is present in all humans and is not a measure of character
- Describe which cognitive biases maybe involved with educated people that are influenced by marketing
- Describe strategies to minimize bias
- Understand the impacts of bias and influence from marketing on clinician behavior
Presented by:
Dr. Aaron Tejani, BSc(Pharm), PharmD
Medication Use Evaluation Coordinator, LMPS
Researcher, Therapeutics Initiative
Editor, Cochrane Hypertension Group
Clinical Assistant Professor of Pharmacy, UBC
Ebr
Posted at 23:28h, 04 Marchhttp://www.truth-out.org/news/item/39675-big-pharma-quietly-enlists-leading-professors-to-justify-1-000-per-day-drugs